AI Insights · Timothy · January 2023
Top 5 Fitness and Weight Loss Programs Apps in Norway Q4 2022
Discover the performance of the top 5 fitness and weight loss apps in Norway during Q4 2022 on a unified platform. Data insights from Sensor Tower reveal trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 fitness and weight loss programs on a unified platform in Norway showed varied performance in terms of downloads, revenue, and active users. Here’s a closer look at their trends, based on data from Sensor Tower.
Strava: Run, Bike, Hike experienced a decline in weekly downloads, starting from approximately 1.7K in late September to around 500 in mid-December, before rebounding to 1.1K by the end of the year. Revenue followed a similar downward trajectory, peaking at about $54K in late September, then dipping to around $29K in early December, and ending the quarter at $36K. Active users fluctuated, decreasing from roughly 44.8K to 34.9K, but saw an uptick to 44.8K in the final week of December.
Lifesum: Diet and Food Tracker had a relatively stable performance in weekly revenue, starting at $23K and ending at a similar level. However, there were notable dips, such as in mid-December when revenue dropped to around $13K. Downloads showed a decline from 1.3K in late September to around 645 in mid-December, with a slight recovery to 1.4K by the end of the quarter. Active users saw a gradual decrease from 23K to 17.7K, before climbing back to 21.4K in the last week of December.
Fitbit: Health & Fitness had a mixed quarter. Weekly downloads were fairly low, starting at 800 and seeing a significant spike to 3.7K in mid-December, before settling at 2.6K. Revenue had a high of $17.9K in late September, dropped to $12.3K by the end of October, and fluctuated slightly before ending the quarter at $14.7K. Active users remained relatively stable, fluctuating around 56K throughout the quarter.
Zwift: Ride and Run showed consistent performance in weekly revenue, maintaining around $7.8K to $9.6K throughout the quarter. Downloads were low but steady, increasing slightly from 134 to 257. Active users saw a gradual increase from 880 to 1.3K by the end of December.
MyFitnessPal: Calorie Counter had a stable quarter with weekly revenue starting at $8.2K and ending similarly at $8.3K. Downloads were consistent, hovering around 900, with a peak of 1K in late December. Active users saw slight fluctuations, starting at 45.9K, dipping to 39.4K, and ending the quarter strong at 44.9K.
For more detailed insights and data, visit Sensor Tower.
